News
LX1 Smart Glasses From Vuzix Target Full-Shift Warehouse Operations
Vuzix Corporation has introduced the LX1 smart glasses, a ruggedized, purpose-built solution designed for warehouse environments.
🕶️ Immersive Interfaces
AR glasses, MR headsets, spatial displays, and projection tools that change how we see and interact with digital content.
News
McDonaldland VR Arrives on Meta Horizon Worlds and WebXR
McDonald’s is unveiling McDonaldland VR, an immersive experience set to open August 12 on Meta Horizon Worlds for Meta Quest users and as a browser-based WebXR option.
Editorial
These AR Experiments on Spectacles are a Glimpse at What’s Coming
Snap’s fifth-generation Spectacles ’24 give developers a powerful AR platform with waveguide displays, dual Snapdragon chips, spatial audio, and advanced sensors, enabling immersive, hands-free experiences built around embodied interaction, AI-driven assistance, and real-world play.
News
Meta to Unveil Ultra-Realistic and Ultrawide VR Headsets at SIGGRAPH 2025
Next week at SIGGRAPH 2025, Meta will present two research headsets, Tiramisu and Boba 3, each pushing VR realism in different directions.
Energy
Enel Green Power Adopts VR Vision Training for Global Renewable Tech Teams
Enel Green Power has partnered with VR Vision to roll out virtual reality training for its renewable energy teams. The program uses digital twins to create realistic simulations of wind turbines, substations, and solar systems.
News
Snap Says Over 350 Million Users Engaged with AR Daily in Q2
Snap highlighted strong growth in augmented reality activity during Q2 2025, according to its recent earnings report. According to the company, over 350 million people interact with AR every day, and Lenses in the Snapchat camera are used 8 billion times per day.
News
Nokia Introduces XR Radio Network Solution for Digital Twin Visualization
Nokia has released a new XR Radio Network solution. It gives operators a 3D view of their network using a digital twin, a virtual version of the real infrastructure. The goal is to help operators better understand how their network performs and find new ways to monetize it.
News
Seven Wonders Series Extends Beyond the Screen With Snapchat AR
Snapchat and Bettany Hughes have partnered on a new TV series that links broadcast content with interactive AR inside viewers' homes. The series, produced with SandStone Global, explores the Seven Wonders of the Ancient World.
News
AR Revenue Jumps 15.6% as Perfect Corp Expands Subscriber and Brand Reach
Perfect Corp generated $16.3 million in Q2 2025 revenue, a 17.6% increase from the prior year. Its AI- and AR-powered subscriptions—including virtual try-ons and editing tools—accounted for $14.9 million, up 15.6% year-over-year.
News
Sandbox VR Opens Location-Based VR Venue in Westfield London
Sandbox VR opened its newest location early July at Westfield London in White City. Housed within the expansive TOCA Social complex, the venue delivers full-body virtual reality gameplay designed for social groups of up to six players.
News
LIMINAL Space Joins Disney Accelerator 2025 With Holographic Display Tech
Disney has selected LIMINAL Space for its 2025 Accelerator program based on the company’s holographic 3D display technology. LIMINAL makes modular LED screens that show volumetric content to crowds without the need for headsets, offering a new way to deliver shared immersive experiences.
News
USC Engineers Develop System to Simulate Physical Contact in VR
Scientists at the USC Viterbi School of Engineering have built a wearable haptic system that allows people to feel gestures like handshakes, squeezes, and pats while interacting in virtual reality