Vyking Rolls Out End-to-End Studio for Scalable Fashion Content

• The platform connects 3D capture, AI production, and immersive tools in one unified pipeline.
• Early adopter Represent uses the system to digitize footwear and power interactive e-commerce experiences.

Vyking has launched its AI Production Studio, a platform that streamlines how fashion brands create and scale digital product content. The London-based company is known for its work in 3D capture, AI imaging, and immersive tech. This release brings those tools into a single workflow, combining product information, CGI, and AI-generated visuals to produce content quickly and accurately.

Central to the platform is Vyking’s 3D capture system, which generates detailed digital replicas of physical products. The system uses 3D capture to create detailed models that reflect the form and physical qualities of each product. These assets serve as the foundation for everything from CGI renders to AR and virtual try-on. Brands can start with standard photography when speed is the priority, but 3D capture offers the realism and consistency needed across formats and customer touchpoints. The Studio also supports digital humans, allowing brands to generate full-body styled looks by combining product twins with scanned or AI-generated models.

Fashion brand Represent is already using the full pipeline to digitize its footwear line in resolutions up to 8K. The assets are used across CGI production and e-commerce, including immersive 3D viewers embedded on product pages.

🌀 Tom’s Take:

Vyking is closing the loop between 3D capture, AI production, and deployment. One system supports multiple formats to create flat or immersive content across fashion and retail.

Source: PR Newswire / Vyking