News
Snap Bets on Qualcomm to Power the Next Wave of Specs Glasses
Snap subsidiary Specs Inc. and Qualcomm Technologies announced a long-term strategic agreement centered on future versions of Specs, Snap’s standalone see-through smartglasses.
Specs
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Snap Spins Out Specs Inc. to Lead Smartglasses Launch
Snap Inc. has created Specs Inc. as a separate subsidiary to focus on its smartglasses platform. The company says this structure will provide operational clarity, enable new types of investment
News
Niantic's Peridot Evolves Into a Navigating, Emotionally Aware AI Companion
Peridot, Niantic’s AI companion that uses AR to understand the world and talk to users, just got an upgrade. At Snap’s Lens Fest, Niantic debuted a new demo that adds real-world navigation and emotionally aware conversation to the virtual pet.
Breaking News
Snap Announces Major Brand Partners for AR Glasses Ahead of Consumer Launch
Snap made some significant Spectacles announcements at its annual Lens Fest event today, including new and upcoming experiences from well-known brands, and new tools aimed at helping developers build more complex apps that they can monetize.
Breaking News
Spectacles Gets WebXR-enabled Browser, New Spotlight and Gallery Lenses
Snap has updated the operating system behind Spectacles, its fifth-generation AR glasses. Snap OS 2.0 brings with it a brand new interface, massive updates to the browser, and brand new content lenses to discover and engage with content.
News
Snap Says Over 350 Million Users Engaged with AR Daily in Q2
Snap highlighted strong growth in augmented reality activity during Q2 2025, according to its recent earnings report. According to the company, over 350 million people interact with AR every day, and Lenses in the Snapchat camera are used 8 billion times per day.