News
Snap Bets on Qualcomm to Power the Next Wave of Specs Glasses
Snap subsidiary Specs Inc. and Qualcomm Technologies announced a long-term strategic agreement centered on future versions of Specs, Snap’s standalone see-through smartglasses.
Snap
News
Snap Spins Out Specs Inc. to Lead Smartglasses Launch
Snap Inc. has created Specs Inc. as a separate subsidiary to focus on its smartglasses platform. The company says this structure will provide operational clarity, enable new types of investment
News
Snap AR Lenses See 8 Billion Daily Uses in Q3
Snap reported massive engagement with augmented reality in its Q3 2025 investor press release. On average, more than 350 million users interact with AR every day, and the community uses AR lenses approximately 8 billion times per day.
News
Niantic's Peridot Evolves Into a Navigating, Emotionally Aware AI Companion
Peridot, Niantic’s AI companion that uses AR to understand the world and talk to users, just got an upgrade. At Snap’s Lens Fest, Niantic debuted a new demo that adds real-world navigation and emotionally aware conversation to the virtual pet.
Breaking News
Snap Celebrates 4 Million Lenses and a Decade of AR
Today, Lenses are used more than 8 billion times every day on Snapchat. At its annual Lens Fest, the camera company celebrated the 400,000 creators who have built over 4 million Lenses over the past decade. It also introduced new tools to help even more creators tap into the power of AR.
Breaking News
Snap Announces Major Brand Partners for AR Glasses Ahead of Consumer Launch
Snap made some significant Spectacles announcements at its annual Lens Fest event today, including new and upcoming experiences from well-known brands, and new tools aimed at helping developers build more complex apps that they can monetize.
Breaking News
Spectacles Gets WebXR-enabled Browser, New Spotlight and Gallery Lenses
Snap has updated the operating system behind Spectacles, its fifth-generation AR glasses. Snap OS 2.0 brings with it a brand new interface, massive updates to the browser, and brand new content lenses to discover and engage with content.
News
PlayCanvas Open Sources Its Editor Frontend for Community Development
PlayCanvas, a web-first platform for building 3D applications and games, has open-sourced its Editor Frontend under the MIT license. The platform, owned by Snap Inc. since 2017, previously open-sourced its engine but kept the Editor proprietary until now.
Editorial
These AR Experiments on Spectacles are a Glimpse at What’s Coming
Snap’s fifth-generation Spectacles ’24 give developers a powerful AR platform with waveguide displays, dual Snapdragon chips, spatial audio, and advanced sensors, enabling immersive, hands-free experiences built around embodied interaction, AI-driven assistance, and real-world play.
News
Snap Says Over 350 Million Users Engaged with AR Daily in Q2
Snap highlighted strong growth in augmented reality activity during Q2 2025, according to its recent earnings report. According to the company, over 350 million people interact with AR every day, and Lenses in the Snapchat camera are used 8 billion times per day.
News
Seven Wonders Series Extends Beyond the Screen With Snapchat AR
Snapchat and Bettany Hughes have partnered on a new TV series that links broadcast content with interactive AR inside viewers' homes. The series, produced with SandStone Global, explores the Seven Wonders of the Ancient World.
Deep Dive
The Great Face Race: A Rundown of Reported and Rumored Devices
Reports suggest more than a dozen new headworn devices are on the way by 2028, with nearly every major tech company in the race.