Meta Splits Quest VR and Worlds as Horizon+ Tops 1 Million Subscribers
- Meta is separating its Quest VR platform from Worlds, shifting Worlds to focus almost exclusively on mobile while doubling down on third-party VR development.
- Meta Horizon+ surpassed 1 million active subscribers in 2025, while in-app purchase revenue increased 13% year-over-year.
Meta announced it is explicitly separating its Quest VR platform from its Worlds platform. The company said it is doubling down on the VR developer ecosystem while shifting Worlds to focus almost exclusively on mobile. "By breaking things down into two distinct platforms, we’ll be better able to clearly focus on each," said Samantha Ryan, VP of Content, Reality Labs, in a company blog post.
Meta reported that Meta Horizon+ has reached over 1 million active subscribers in 2025. The subscription service now has an expanded catalog of more than 100 titles. The company reported that total payment volume on Quest remained similar year-over-year despite no new device launches, while in-app purchase revenue grew 13%. Premium app sales continued to lead total revenue on the platform.
Meta highlighted that among first- and third-party apps, 86% of effective headset time was spent in third-party experiences. Meta said it invested nearly $150 million in VR developer programs in 2025, and highlighted several new releases that earned millions in revenue. The company said it will double down on software quality, improve platform quality and stability, continue supporting the third-party developer community, and focus Worlds almost exclusively on mobile.
🌀 Tom’s Take:
Meta is drawing a hard line between VR and mobile while signaling that subscriptions and in-app purchases are becoming central to Quest’s future.
Source: Meta Developer Blog
Disclosure: Tom Emrich has previously worked with or holds interests in companies mentioned. His commentary is based solely on public information and reflects his personal views.
