UK Grocer Morrisons Taps Kallikor for AI-Driven Supply Chain Digital Twin
- Morrisons is creating a digital model of its national supply chain using Kallikor's Adaption platform.
- The simulation enables rapid testing and optimization of operational decisions across warehouse and network flows.
Morrisons, one of the UK’s largest supermarket chains, is working with simulation firm Kallikor to upgrade its supply chain. The partnership supports Morrisons' efforts to reduce costs, enhance service, and increase efficiency across its operations.
Using Kallikor’s Adaption platform, Morrisons is building a detailed virtual model of its end-to-end supply chain. This system lets teams test out ideas, try new setups, and solve problems quickly without disrupting real-world operations.
“Partnering with Kallikor will help us make better decisions faster. By using AI to bring the real and synthetic worlds together, we can design and evaluate changes across our entire supply chain, said Ross Eggleton, Group Director of Logistics, Supply Chain & Technology at Morrisons, in an official news release. "That means we can move quickly, solve the right problems, and ensure that every supply chain decision supports the bigger picture, delivering greater value and availability for customers while improving our efficiency and resilience.”
Eventually, the plan is for a living digital twin to be part of Morrisons’ daily operations, helping the company respond faster to changes and improve how it moves products from warehouses to stores. Both companies say this project will help Morrisons make better decisions and stay ahead in a competitive market.
🌀 Tom’s Take:
Digital twins may still be planning tools for now, but Morrisons shows they’re getting ready to go live as part of everyday operations. That shift matters because it turns simulation from something you run once into a real-time system that can tweak operations on the fly.
Source: Kallikor
