Trace Opens AR Creation Platform to Public With No-Code Tools
- Trace is now available on iOS, offering free AR scene creation with premium upgrades for publishing and commercial licenses.
- Experiences can be built on mobile, managed via Web Studio, and viewed on headsets or through the Trace Viewer app.
Trace has officially launched its new no-code platform for building augmented reality experiences. The app is available now on iPhone and iPad. Users can get started building AR scenes, which can either be anchored to a location or accessed anywhere, for free. Free users can't publish projects, but can share unlimited scene previews with a watermark. Trace offers premium features, publishing options, and required commercial licenses through paid monthly subscriptions starting at $20 per month.
Projects can be created using the mobile app, managed in the Web Studio, and viewed on headsets like Apple Vision Pro and Meta Quest (early access available). The platform includes tools such as 3D recording, persistent anchoring, scene editing, and team collaboration. According to the company, the platform is designed to support a wide range of AR use cases, from product visualization and brand activations to training, tourism, real estate, and digital art. The content created can be accessed across devices, including smartphones, tablets, and headsets, using the Trace Viewer app.
Source: YouTube / Trace
Founded in 2021 by former members of the Magic Leap team, Trace has powered AR experiences for brands such as ESPN, Qualcomm, and Deutsche Telekom. According to TechCrunch, the company raised a $2 million pre-seed round in April 2024, co-led by Rev1 Ventures and Impellent Ventures. Trace has reported that its technology has supported live activations at major events, including Mobile World Congress and the Hip Hop 50 Summit.
🌀 Tom’s Take:
As other AR platforms shut down, most recently Adobe Aero and prior to that Spark AR, Trace offers creators a fresh alternative. Its no-code tools and broad device support are promising, but the paid model could limit uptake with free options like Snap Lens Studio still available.
Source: EIN Presswire / Trace
