Tom Ford Fashion Integrates AR Try-On Into E-Commerce Experience

• Tom Ford Fashion is rolling out Perfect Corp.’s AR-powered eyewear try-on tool across its U.S., Canadian, and European online stores.
• The AR experience offers real-time frame fitting with true-to-scale visualization using pupillary distance measurement.

Tom Ford Fashion is bringing augmented reality into its e-commerce journey with the launch of a virtual try-on experience for its sunglasses. Developed with Perfect Corp., the AR feature aims to help shoppers make more confident purchases and reduce returns.

Customers can virtually try on various frame options and customizations using augmented reality enabled through their camera on desktop or mobile. One of the key features of the browser-based experience is that it identifies the shopper's precise pupillary distance (PD) measurement to render the eyewear true to scale. This is especially important to help the shopper gauge an accurate fit and alignment of the frames on their face.

Perfect Corp., the technology partner behind the integration, supports over 800 brand partners and focuses on personalized, immersive innovation across beauty, fashion, and digital content creation. Founder and CEO Alice Chang said in a press release that the virtual try-on feature delivers “not only technical precision but also emotional resonance, helping brands like Tom Ford Fashion build stronger customer connections through innovation and personalization.”

🌀 Tom’s Take:

Tom Ford Fashion joins countless brands turning to AR to bring a tangible experience to e-commerce. This feature goes beyond hype. It will be measured directly through sales lift and reduced return rates.

Source: Business Wire / Perfect Corp.