Editorial
4 Reasons Robotaxis Will Replace Your Rideshare
As more AV services roll out to even more cities, the big question is how theyâll win riders beyond early adopters. From my time using them, four advantages stand out.
đď¸ Society & Culture
How spatial computing is transforming the human experience, from cultural storytelling and social norms to ethical design and life-enhancing tools.
News
Supercars and Pizza Hut Launch First-Ever AR Racing Game in Australia
Supercars has partnered with Pizza Hut to launch Mount Pizzarama, an augmented reality racing experience linked to the 2025 Repco Bathurst 1000.
News
Virtual Reality Empathy Experience Offers New Lens on Dementia Care
Rendever developed a virtual reality training program that helps caregivers experience symptoms associated with dementia, including perceptual changes, hallucinations, and cognitive decline.
News
SailGP Debuts RaceScape XR as Sailingâs First Mixed Reality App
SailGP has launched a new mixed reality app called âRaceScape XR,â which the league describes as the first XR experience in sailing. The release comes just days before the Germany Sail Grand Prix begins in Sassnitz.
News
McDonaldland VR Arrives on Meta Horizon Worlds and WebXR
McDonaldâs is unveiling McDonaldland VR, an immersive experience set to open August 12 on Meta Horizon Worlds for Meta Quest users and as a browser-based WebXR option.
News
Seven Wonders Series Extends Beyond the Screen With Snapchat AR
Snapchat and Bettany Hughes have partnered on a new TV series that links broadcast content with interactive AR inside viewers' homes. The series, produced with SandStone Global, explores the Seven Wonders of the Ancient World.
News
West Midlands Police Introduces VR Training for Gender-Based Violence Awareness
West Midlands Police has introduced a new virtual reality program to train incoming officers on the realities of male violence against women.
News
Notre Dame to Be Preserved as a Digital Twin in Microsoft-Led Project
Microsoft is launching a new cultural heritage initiative in Paris this fall, partnering with the French Ministry of Culture and Iconem to digitally replicate Notre Dame Cathedral.
News
Study Finds Privacy Concerns Undermine AR Try-On Effectiveness
A study in the Journal of Retailing and Consumer Services explored how consumers respond to augmented reality try-on apps and how privacy concerns influence that experience.
News
Meta Projects Sweep Emerging Media Emmy Nominations
This yearâs Emmy finalists for Outstanding Emerging Media Program all share a common thread: they were developed for Meta Quest and backed by Meta. The three nominated projects reflect the platformâs expanding role in immersive storytelling across music, television, and mixed reality.
News
Versailles Gardens Transformed with Snapchatâs AR Dance Experience
Snapchat and the Palace of Versailles have launched âDansez Versailles,â an interactive augmented reality experience set throughout the palace gardens. Designed to revive the festive spirit of Louis XIVâs court
News
AR App Translates Indigenous Stories Into Location-Based Experiences
University of Sydney researchers are using augmented reality to embed Indigenous stories in parks and public areas. The project, led by Dr. Luke Hespanhol, merges location-based tech with cultural design