How spatial computing is transforming the human experience, from cultural storytelling and social norms to ethical design and life-enhancing tools.
News
Jian lost his right hand as a teenager and later discovered BrainCo’s bionic hand, which lets him move each finger using signals from his brain. It helped him get back to everyday tasks like opening packaging and holding objects.
News
Coca-Cola and Disney have teamed up for a new global campaign, “Coca-Cola x Star Wars: Refresh Your Galaxy.” The launch features limited-edition cans and bottles that feature an interactive augmented reality experience that lets fans create Star Wars-style holograms.
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Daxbot is working with the City of Irvine to evaluate sidewalk and curb ramp conditions across the city. The effort is part of Irvine’s ADA self-assessment, with Bureau Veritas leading the accessibility review. The robots will cover about 950 miles of sidewalks and more than 9,000 curb ramps.
Editorial
As more AV services roll out to even more cities, the big question is how they’ll win riders beyond early adopters. From my time using them, four advantages stand out.
News
Supercars has partnered with Pizza Hut to launch Mount Pizzarama, an augmented reality racing experience linked to the 2025 Repco Bathurst 1000.
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Rendever developed a virtual reality training program that helps caregivers experience symptoms associated with dementia, including perceptual changes, hallucinations, and cognitive decline.
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SailGP has launched a new mixed reality app called ‘RaceScape XR,’ which the league describes as the first XR experience in sailing. The release comes just days before the Germany Sail Grand Prix begins in Sassnitz.
News
McDonald’s is unveiling McDonaldland VR, an immersive experience set to open August 12 on Meta Horizon Worlds for Meta Quest users and as a browser-based WebXR option.
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Snapchat and Bettany Hughes have partnered on a new TV series that links broadcast content with interactive AR inside viewers' homes. The series, produced with SandStone Global, explores the Seven Wonders of the Ancient World.
News
West Midlands Police has introduced a new virtual reality program to train incoming officers on the realities of male violence against women.
News
Microsoft is launching a new cultural heritage initiative in Paris this fall, partnering with the French Ministry of Culture and Iconem to digitally replicate Notre Dame Cathedral.
News
A study in the Journal of Retailing and Consumer Services explored how consumers respond to augmented reality try-on apps and how privacy concerns influence that experience.