News
Immersive Skiing and Soccer Stories Coming to Apple Vision Pro
Apple has announced new sports-related content to join its growing catalog of immersive video for Vision Pro.
🕊️ Society & Culture
How spatial computing is transforming the human experience, from cultural storytelling and social norms to ethical design and life-enhancing tools.
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LSU-Led Study Uses VR To Help Students With ADHD Stay Focused
LSU Associate Professor David Shepherd secured $675K from NIMH to expand ADHD research using virtual reality and noise-canceling headphones.
Editorial
Cirque du Soleil Finds New Fans in the Metaverse
Cirque du Soleil expands its reach in The Sandbox with immersive experiences, digital collectibles, and social gameplay that connect younger audiences to its artistry while boosting engagement and extending its brand into daily digital life.
News
Meta Opens Its Fourth Retail Location with Meta Lab NYC
Meta has opened its latest retail space in New York. Like its other locations, the Meta Lab NYC is a retail space where visitors can experience its latest AI glasses and VR headsets, access demos, get in-person product fittings and shop for exclusive hardware.
News
Wandercraft’s Exoskeleton Gets FDA OK for Wider Use in Rehab
The U.S. Food and Drug Administration has granted Wandercraft expanded clearance to use its Atalante X robotic exoskeleton with individuals who have spinal cord injuries from levels C4 to L5 and those with multiple sclerosis.
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Sense Arena and NHLPA Bring Real NHL Players to Virtual Hockey Training
Sense Arena, a virtual and mixed reality training platform for hockey players, has announced a new partnership with the NHL Players’ Association to integrate official NHLPA player likenesses into its system. The collaboration debuts with NHL Sense Arena ’26
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Rendever Gets $4.5M NIH Grant to Bring Social VR to Older Adults at Home
Rendever, a company that uses virtual reality to reduce loneliness in older adults, has received nearly $4.5 million in funding from the National Institutes of Health. $3.8 million will support its Thrive At Home program, and the rest will go toward building a VR support network for caregivers.
Editorial
Precision Agriculture Promises More Sustainable Farms, If the Tech Can Deliver
AI and robotics are reshaping agriculture through precision farming, promising efficiency and sustainability, but technical, ethical, and access challenges show the revolution is still taking root.
News
Pillsbury Doughboy Turns 60 With First AR Home Tour and Merch Drop
Pillsbury is celebrating the Doughboy’s 60th birthday with an augmented reality experience that lets fans explore his home for the first time. The virtual tour shows a fun, dough-themed house and includes items from the Doughboy’s history
News
Imvizar Launches Immersive AR Experience at TCL Chinese Theatre
A new augmented reality experience is now available at the TCL Chinese Theatre in Los Angeles. Created by immersive tech firm Imvizar, the Hollywood Star AR collection runs through October 19 during LA Tech Week
News
Spectrum to Stream Lakers Games in Apple Immersive Format on Vision Pro
Apple Vision Pro users will soon feel like they are courtside watching the Los Angeles Lakers as select games will stream live in Apple Immersive format during the upcoming NBA season.
News
Cognixion Launches Brain-Computer Interface Study Using Apple Vision Pro
Cognixion has begun a clinical study exploring the use of its non-invasive EEG-based brain-computer interface with Apple Vision Pro. The research focuses on enabling natural, conversational communication for people living with conditions such as ALS, spinal cord injuries