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PUMA has teamed up with Meta Quest to launch an immersive retail experience centered on the All Pro Nitro basketball sneaker. Accessible through Meta Quest headsets, the activation utilizes WebXR technology to create a digital shopping space that is layered into the user’s environment.
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Apptronik has formed a new subsidiary, Elevate Robotics Inc., to tackle industrial tasks that exceed human capabilities. Unlike Apptronik’s flagship humanoid robot, Apollo, Elevate will focus on a distinct form factor optimized for heavy-duty work.
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NEURA Robotics has rolled out a new generation of intelligent robots aimed at everyday use. Leading the launch are 4NE1, a life-sized humanoid built for demanding tasks, and MiPA, a smaller assistant meant for households and service settings.
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Sirius is a new AI-powered robot dog designed for everyday users to train, customize, and interact with. Built by Hengbot Innovation Ltd., it interprets input from multiple sources
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Solos debuted its next-generation smart glasses—AirGo A5 and AirGo V2—at the Smart Glasses Symposium 2025 in Hong Kong.
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The University of California, Davis has partnered with Proteus Space to launch a government-sponsored satellite featuring an AI-powered digital twin. Scheduled for launch in October 2025 from Vandenberg Space Force Base
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Swave Photonics announced a follow-on investment of €6 million to its Series A round, bringing new capital from Samsung Ventures alongside existing backer IAG Capital Partners. The new funding follows a previous €27 million Series A raise in January 2025.
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Alipay is taking its digital payment technology into a new setting: smartglasses. The company has partnered with Rokid to bring voice-activated, in-store payments to Rokid's AR glasses, with over 250,000 units already pre-ordered and integrated with Alipay’s digital payment technology.
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Google has introduced Gemini Robotics On-Device, a new version of its multimodal robotics AI designed to operate directly on robotic hardware. Based on the Gemini Robotics system launched in March
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Meta and Xbox have officially launched the Meta Quest 3S Xbox Edition, a special release celebrating the expansion of Xbox Cloud Gaming (Beta) on Quest headsets.
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DAZN and Meta have partnered to deliver the FIFA Club World Cup 2025 through a new extended reality app on Meta Quest. Available only in the U.S., the DAZN: FIFA Club World Cup XR Experience app streams all 63 tournament matches live for free.
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According to IDC, the global AR/VR headset market grew 18.1% year-over-year in Q1 2025, driven by rising demand for Mixed Reality, Extended Reality, and optical-see-through (OST) devices.