Interview
Piper ZY on Being a Spatial Creator, Futurist & AI Skeptic
XR futurist, AR filter maker, immersive prototyper, spatial creator Piper ZY defies labels. She's not using AI to create these new worlds and concepts, but she wishes she could.
Lenses
News
Snap AR Lenses See 8 Billion Daily Uses in Q3
Snap reported massive engagement with augmented reality in its Q3 2025 investor press release. On average, more than 350 million users interact with AR every day, and the community uses AR lenses approximately 8 billion times per day.
News
Niantic's Peridot Evolves Into a Navigating, Emotionally Aware AI Companion
Peridot, Niantic’s AI companion that uses AR to understand the world and talk to users, just got an upgrade. At Snap’s Lens Fest, Niantic debuted a new demo that adds real-world navigation and emotionally aware conversation to the virtual pet.
Breaking News
Snap Celebrates 4 Million Lenses and a Decade of AR
Today, Lenses are used more than 8 billion times every day on Snapchat. At its annual Lens Fest, the camera company celebrated the 400,000 creators who have built over 4 million Lenses over the past decade. It also introduced new tools to help even more creators tap into the power of AR.
Breaking News
Spectacles Gets WebXR-enabled Browser, New Spotlight and Gallery Lenses
Snap has updated the operating system behind Spectacles, its fifth-generation AR glasses. Snap OS 2.0 brings with it a brand new interface, massive updates to the browser, and brand new content lenses to discover and engage with content.
News
Snap Launches Lens Studio App and Web Tool to Broaden AR Access
Snapchat has launched new mobile and web-based versions of its AR creation platform, Lens Studio. The iOS app and web tool are designed to let users generate, customize, and share Snapchat Lenses more easily, whether they're on the move or using a browser.