AR glasses, MR headsets, spatial displays, and projection tools that change how we see and interact with digital content.
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Zero Latency VR has announced the global launch of HAUNTED, its first dedicated horror experience. The company calls it its most atmospheric title to date, aiming to deliver a high-intensity group VR experience that blends fear, immersion, and storytelling.
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Qualcomm and HARMAN are working together on an in-car system that uses AI to improve safety and user experience. The system combines Qualcomm’s Snapdragon Cockpit Elite platform with HARMAN’s Ready product line for intelligent in-cabin experiences.
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Snap has updated the operating system behind Spectacles, its fifth-generation AR glasses. Snap OS 2.0 brings with it a brand new interface, massive updates to the browser, and brand new content lenses to discover and engage with content.
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Sandbox VR is bringing its virtual reality experiences to Italy. Vito Scavo and Alessandro Bergamo have secured exclusive rights to launch the brand through their company, Immexia Srl. The first location will open in Treviso, backed by a €1.5 million investment.
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Nintendo is reviving the Virtual Boy system through its Switch Online + Expansion Pack service. The update includes a new Virtual Boy – Nintendo Classics library and introduces two optional accessories that enable 3D gameplay on both Nintendo Switch and Switch 2 systems.
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LG Electronics USA has unveiled RetailVerse, a new platform built to change how customers shop for appliances. The company said it created the system to replace flat product images with immersive, 3D experiences that show appliances in realistic detail across online and in-store channels.
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Mojo Vision has raised $75 million in Series B Prime funding to support the commercialization of its micro-LED platform. The round was led by Vanedge Capital, with participation from both returning and new investors, including NEA, Khosla Ventures, Dolby Family Ventures, and others.
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Lucid Motors has introduced the Gravity SUV to Europe at IAA Mobility in Munich, highlighting its integration of immersive digital interfaces and advanced driver-assistance. The vehicle debuts with an optional augmented-reality head-up display and Lucid’s DreamDrive 2 system.
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VITURE has closed two new Series B funding rounds, raising a total of $100 million. The company says the capital comes from leading tech investors and strategic firms, though some have asked not to be named.
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zSpace and The Glimpse Group have released the Medical Assisting Skills Virtual Trainer, a new immersive software aimed at expanding healthcare training access. The launch is part of a strategic partnership aimed at addressing the national shortage of healthcare workers
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Coca-Cola and Disney have teamed up for a new global campaign, “Coca-Cola x Star Wars: Refresh Your Galaxy.” The launch features limited-edition cans and bottles that feature an interactive augmented reality experience that lets fans create Star Wars-style holograms.
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Meta Horizon v81 introduces major changes to the home experience on Meta Quest. Called the Immersive Home, it includes a new visual look and an expanded layout with more areas to navigate, interact with, and customize. Meta cautions that previous home environments will no longer be supported.