News
Niantic Spatial and Kojima Productions Join Forces on Real-World Storytelling
The collaboration will use Niantic’s geospatial AI to bring elements of Kojima’s storytelling into physical spaces.
AR
News
Augmentir Adds AR Capabilities to Boost Industrial Workforce Training and Support
Augmentir has added new Augmented Reality features to its platform for connected frontline work. The update is built to improve training, speed up onboarding, and deliver task-specific support on the job.
News
Meta Launches First AI Glasses with Built-In Display and EMG Wristband
Meta has announced its first-ever AI glasses with a built-in display, Meta Ray-Ban Display. Debuting at Connect 2025, the product marks a new category for Meta, combining screen, compute, camera, audio, and AI in a wearable device.
News
Qualcomm and HARMAN Team Up on AI-Enabled Cockpit Solutions
Qualcomm and HARMAN are working together on an in-car system that uses AI to improve safety and user experience. The system combines Qualcomm’s Snapdragon Cockpit Elite platform with HARMAN’s Ready product line for intelligent in-cabin experiences.
Breaking News
Spectacles Gets WebXR-enabled Browser, New Spotlight and Gallery Lenses
Snap has updated the operating system behind Spectacles, its fifth-generation AR glasses. Snap OS 2.0 brings with it a brand new interface, massive updates to the browser, and brand new content lenses to discover and engage with content.
News
Agora and Banuba Bring Real-Time AR Effects to Live Video
Agora and Banuba are collaborating to bring AI-powered augmented reality features to live video. The companies aim to equip developers, broadcasters, and media platforms with tools for creating more interactive and expressive real-time experiences.
News
LG Launches RetailVerse for Immersive Shopping
LG Electronics USA has unveiled RetailVerse, a new platform built to change how customers shop for appliances. The company said it created the system to replace flat product images with immersive, 3D experiences that show appliances in realistic detail across online and in-store channels.
News
Lucid Gravity SUV Debuts in Europe with AR and NVIDIA-Powered Driver Assist
Lucid Motors has introduced the Gravity SUV to Europe at IAA Mobility in Munich, highlighting its integration of immersive digital interfaces and advanced driver-assistance. The vehicle debuts with an optional augmented-reality head-up display and Lucid’s DreamDrive 2 system.
News
RayNeo Partners With Bang & Olufsen to Bring Premium Audio to AR Glasses
RayNeo announced a long-term global licensing agreement with Bang & Olufsen. The deal allows RayNeo to use Bang & Olufsen’s audio technology in its AR glasses.
News
Starbucks Activates Visual AI for Inventory in North America
Starbucks is scaling a new AI-powered inventory tool designed to overhaul how its stores manage stock. Staff now scan items using handheld devices, instantly surfacing real-time availability and reducing the need for manual backroom checks.
News
Coca-Cola Augmented Reality Campaign Turns You Into a Star Wars Hologram
Coca-Cola and Disney have teamed up for a new global campaign, “Coca-Cola x Star Wars: Refresh Your Galaxy.” The launch features limited-edition cans and bottles that feature an interactive augmented reality experience that lets fans create Star Wars-style holograms.
News
VoxelSensors Partners with Qualcomm to Deliver Ultra-Low-Power 3D Sensing for XR
VoxelSensors, a deep tech startup in Belgium, is working with Qualcomm Technologies to improve integration of its SPAES 3D sensing system with the Snapdragon AR2 Gen 1 platform. The goal is to deliver fast, low-power depth sensing for augmented reality devices.