Standard Video Becomes 3D Holograms with Looking Glass’s Latest Display

• Looking Glass has developed a new display that shows regular video content as realistic 3D holograms.
• The Hololuminescent Display works with existing tools and screens, requiring no special content, headsets, or hardware.

Looking Glass, a Brooklyn-based company known for its work in holographic and light field displays, has introduced its latest breakthrough in the Hololuminescent Display. This new screen turns ordinary video into vivid 3D holograms with no headsets, depth cameras, or custom 3D content required. Built to work with existing video infrastructure, it marks a major step toward making immersive displays more practical for real-world spaces like retail, venues, and public installations.

The display adds a layer of 3D depth inside a regular LCD or OLED screen using patented optics. It supports up to 4K resolution, is less than one inch thick, and works with widely used tools like Adobe Premiere, After Effects, Unity, and Unreal. Designed for spaces like retail stores, theme parks, and live venues, it installs like a regular screen and requires no eye-tracking or special hardware. Looking Glass says that the screen is ideal for people, products, and characters.

Looking Glass will begin shipping the displays in Q4, starting at $2,000 for a 16-inch model. Larger 27-inch and 86-inch versions will also be available, with limited-time pre-order discounts offered through the company’s website.

🌀 Tom’s Take:

Looking Glass has long been a pioneer in light field and holographic display technology. This latest breakthrough significantly lowers the barrier for marketers and brands. By removing the need for a 3D pipeline and instead using standard video, it opens the door to immersive, in-place storytelling at scale.

Source: Looking Glass