Snap Spins Out Specs Inc. to Lead Smartglasses Launch
- Snap has established Specs Inc. as a wholly-owned subsidiary to focus on its smartglasses business.
- Snap says that this move enables new partnerships, clearer valuation, and prepares for Specs’ public launch later this year.
Snap Inc. has created Specs Inc. as a separate subsidiary to focus on its smartglasses platform. The company says this structure will provide operational clarity, enable new types of investment, including potential minority ownership, and support clearer valuation of the business ahead of a public launch later this year.
The Specs product line has been in development for over ten years, with Snap describing it as a new kind of eyewear that merges the digital and physical worlds. The glasses use see-through lenses and natural controls with hands and voice. According to Snap, developers are already creating new ways to learn, play games, and get work done using the platform.
Snap positions Specs as part of a new computing paradigm focused on presence, assistance, and spatial awareness. The device features an Intelligence System that uses AI to understand users and their environment, helping complete tasks while protecting privacy. “We’re building a computer that we hope you’ll use less, because it does more for you,” the company says.
🌀 Tom’s Take:
Spinning out Specs as a subsidiary signals Snap’s intent to treat this platform like a business of its own. It creates space for outside capital, clearer valuation, and focused execution ahead of the 2026 public launch.
Source: Snap Inc.
