Snap Launches Lens Studio App and Web Tool to Broaden AR Access

• Snap introduced experimental iOS and web versions of Lens Studio, enabling users to create and publish Snapchat Lenses from anywhere.
• The new tools expand access to AR creation with features like AI effect generation and Bitmoji integration, complementing the desktop app used by professionals.

Snapchat has launched new mobile and web-based versions of its AR creation platform, Lens Studio. The iOS app and web tool are designed to let users generate, customize, and share Snapchat Lenses more easily, whether they're on the move or using a browser.

The new app and web tool include features like AI effect generation and Bitmoji integration, complementing the pro-level desktop app. While the desktop application continues to serve professional developers and teams, these tools target broader participation.

Snap emphasized that these updates are part of a broader effort to make Lens creation accessible at all skill levels. Users can begin by visiting lensstudio.snapchat.com or downloading the app from the Apple App Store.

🌀 Tom’s Take:

Snap was pivotal in popularizing augmented reality through Snapchat Lenses powered by Lens Studio. After years of engaging with creations from professional developers, users now have a rich foundation to draw from as they transition from consumers to creators. Launching an intuitive app could accelerate this shift, empowering more people to develop their AR expressions, and with it, a new visual language for the spatial computing era.

Source: Snap Newsroom