Snap AR Lenses See 8 Billion Daily Uses in Q3

• Over 350 million people used AR daily on Snapchat, triggering 8 billion Lens interactions per day.
• Gen AI Lenses drove 6 billion total uses across 500 million users, including 1 billion uses of the AI Face Swap Lens in Q3.

Snap reported massive engagement with augmented reality in its Q3 2025 investor press release. On average, more than 350 million users interact with AR every day, and the community uses AR lenses approximately 8 billion times per day.

Gen AI Lenses have now been used over 6 billion times by more than 500 million users, with the AI Face Swap Lens alone seeing over 1 billion uses during the third quarter. Snap says this underscores strong demand for generative AR experiences.

Snap’s AR creation ecosystem also continued to scale. The company reported that more than 400,000 developers have built over 4 million Lenses. Snap highlighted its Lens+ Partner Payout program, which allows creators to monetize their work, as well as its Commerce Kit for Spectacles, which lets developers accept payment inside Lenses on its augmented reality glasses.

Snap is preparing for the consumer launch of its AR glasses, Specs, in 2026.

🌀 Tom’s Take:

Snap continues to dominate as the largest AR ecosystem both in terms of users and creators. While it continues to see AR usage on mobile, the company is focusing on laying the groundwork for its AR glasses in hopes its community will follow.

Source: Snap Inc.