Rokid Launches AI & AR Glasses With Strong Kickstarter Momentum

• Rokid has introduced lightweight smart glasses combining AR visuals and AI-driven tools for real-time interaction.
• The device is now available for pre-order on Kickstarter, raising over $500,000 with 43 days remaining on the campaign.

Rokid has launched a new pair of smart glasses, which it claims are the "world's lightest full-function AI & AR glasses". The glasses deliver real-time translation, object recognition, transcription, and navigation. They weigh just 49 grams and are designed for all-day wear. The company is selling them directly to early customers through a Kickstarter campaign.

The glasses use the Qualcomm AR1 chip and feature binocular monochromatic Micro LED waveguide displays with 1500-nit brightness. They include a 12MP HDR camera, four directional microphones, and two AAC open-ear speakers. Users can interact with the device using voice commands to take photos, translate conversations into over 89 languages, or receive AI responses powered by an on-device AI, leveraging ChatGPT. They support use cases like travel, live media capture, AR navigation, and everyday assistance.

So far, the campaign has raised over $597,000 from 1,050 backers, with 43 days remaining. The glasses retail for $599 USD, with discounts for early backers, and are expected to ship in November of this year. Rokid is also expanding its developer network, which already includes over 15,000 contributors and 5,000 companies in China, by bringing 1,000 additional developers from international markets into its platform.

🌀 Tom’s Take:

Rokid is the latest to enter the AI glasses race, but it's setting itself apart with a monochromatic waveguide display that delivers visual information alongside voice-based assistance. By choosing a single-color output, Rokid is signaling a focus on clarity, context, and battery efficiency, less about entertainment, more about utility.

Sources: Kickstarter / PRNewswire