Ray-Ban Meta Sales More Than Triple in H1 2025

• Ray-Ban Meta glasses revenue jumped over 200% year-over-year in the first half of 2025, according to EssilorLuxottica’s latest earnings.
• Oakley Meta Performance AI glasses debuted in June, and Nuance Audio is now available in 10,000 retail locations across six countries.

EssilorLuxottica saw big gains in smart eyewear, with Ray-Ban Meta sales climbing over 200% in the first half of 2025. The company pointed to the growth as a highlight in its latest earnings update.

Building on the success of Ray-Ban Meta, EssilorLuxottica added Oakley Meta Performance AI glasses to its lineup, starting with HSTN, announced in June. The company described it as a step toward expanding its offerings into performance-focused gear.

At the same time, Nuance Audio, EssilorLuxottica’s hearing tech, hit 10,000 retail locations across North America and Europe. The company called these milestones part of its push to bring AI and sensory tech into everyday products.

"We are leading the transformation of glasses as the next computing platform, one where AI, sensory tech and a data-rich healthcare infrastructure will converge to empower humans and unlock our full potential. The success of Ray-Ban Meta, the launch of Oakley Meta Performance AI glasses and the positive response to Nuance Audio are major milestones for us in this new frontier," said Francesco Milleri, Chairman and CEO, and Paul du Saillant, Deputy CEO at EssilorLuxottica, said in an official press release.

🌀 Tom’s Take:

EssilorLuxottica’s results show that AI is resonating with the mainstream consumer. That traction could kickstart a flywheel: early success builds confidence, confidence fuels investment, and investment brings AI into more of the group’s 150+ brands, making it easier for more people to find the tech in styles they already love.

Disclosure: Tom Emrich has previously worked with or holds interests in companies mentioned. His commentary is based solely on public information and reflects his personal views.

Source: EssilorLuxottica