PUMA Brings Sneakers to Mixed Reality on Meta Quest

• Users can browse and buy the All-Pro Nitro basketball shoe through an interactive WebXR experience on Meta Quest.
• A built-in sizing tool uses Quest Controllers to measure foot dimensions for a tailored fit.

PUMA has teamed up with Meta Quest to launch an immersive retail experience centered on the All-Pro Nitro basketball sneaker. Accessible through Meta Quest headsets, the activation utilizes WebXR to create a digital shopping space that is seamlessly integrated into the user’s environment.

The experience includes a shoe sizing feature that turns Quest Controllers into measurement tools, helping users determine their correct size before making a purchase. The tool is designed to boost shopping confidence by providing consumers with an accurate fit.

This project builds upon PUMA’s Black Station initiative, which initially began as an interactive destination for purchasing phygital footwear, to create a fully immersive shopping experience within the browser. Meta Quest users can check it out in their browser at mrpuma.com.

🌀 Tom’s Take:

Virtual showrooms help brands bridge the gap between physical and digital retail. PUMA pushes this further with interactive elements and a sizing tool that adds practical utility. Making it browser-based keeps the experience frictionless and accessible, no downloads, just discovery.

Disclosure: Tom Emrich has previously worked with or holds interests in companies mentioned. His commentary is based solely on public information and reflects his personal views.

Source: Meta