ŌURA Raises $900M at $11B Valuation to Expand Smart Ring Globally

• Fidelity leads funding round as ŌURA surpasses $11 billion valuation and sharpens global health ambitions.
• New capital targets AI innovation, global scale, and expanded health capabilities for the smart ring.

Smart ring company, ŌURA, announced a $900 million funding round led by Fidelity Management & Research Company and participation from investors ICONIQ, Whale Rock, and Atreides. The round brings ŌURA’s valuation to approximately $11 billion. The company intends to use the funds to accelerate AI and product innovation, expand global distribution, and support the development of new preventive health features.

“This new funding is a testament to the strength of ŌURA’s business and the trust millions of members place in us every day,” said Tom Hale, chief executive officer at ŌURA, in a press release. “We’re proud to be building not just a product, but a global movement toward proactive health—helping people understand their bodies, make better lifestyle decisions, and connect more effectively with their healthcare providers. Today, our technology supports consumers, employers, insurers, and clinicians working together to advance preventive health at scale. With this investment, we will accelerate innovation, expand our global reach, and set a new standard for what wearables can achieve in advancing preventive health.”

According to the company, ŌURA has sold more than 5.5 million smart rings since launch in 2015, with over half of those sales occurring in the last year alone. The company reported $500 million in revenue in 2024, doubling from 2023, and expects to surpass $1 billion in 2025 while continuing to grow profitability.

ŌURA recently launched its fourth-generation smart ring in ceramic, which comes in new colors, along with a portable charging case. It also debuted Health Panels, an app-based feature enabling users to schedule and view lab results as part of ŌURA’s role in delivering daily, personalized preventive health insights.

🌀 Tom’s Take:

With more than half of its 5.5 million smart rings sold in the past year alone, ŌURA's growth is accelerating. That kind of momentum makes a $900M bet on a global scale and deeper health integration a move to meet demand.

Source: Business Wire / ŌURA