Oakley Hints at Meta Glasses Collaboration Launching June 20

• Oakley and Meta tease a collaboration coming soon on June 20 on their social media pages.
• Mark Zuckerberg shares the video on Instagram Stories.

Oakley and Meta have posted a teaser video on their social media channels about a collaboration. Mark Zuckerberg also shared the video, suggesting that an Oakley-branded version of Meta's AI glasses may be on its way.

Meta has launched its AI glasses under the Ray-Ban, Coperni, and Ferrari brands. It looks like Oakley is next.

Details are sparse, but we won't need to wait long to see the product. Both posts indicate that "the next evolution is coming June 20."

🌀 Tom's Take:

Glasses, whether connected or not, are fashion accessories. Meta is tapping into the extensive brand family of EssilorLuxottica, with which it has been collaborating since 2019 to incorporate this element into its flagship wearable. In September 2024, Meta and global eyewear leader EssilorLuxottica extended their collaboration into a multi-decade partnership. If this announcement signifies anything, it is that we should anticipate seeing more familiar eyewear brands from this family join the AI glasses party.

Disclosure: Tom Emrich has previously worked with or holds interests in companies mentioned. His commentary is based solely on public information and reflects his personal views.

Source: Oakley / LinkedIn, Meta/LinkedIn