Oakley and Meta Launch AI-Driven Performance Eyewear Line

• Meta and Oakley have introduced Oakley Meta HSTN, a new line of Performance AI glasses designed with athletes in mind.
• The IPX4 water-resistant glasses feature a built-in camera, open-ear speakers, and Meta AI integration, and will debut at major sports events this summer.

Meta and Oakley have unveiled Oakley Meta HSTN (pronounced HOW-stuhn), the first model in a new line of Performance AI glasses. The device blends Oakley’s recognizable design with Meta’s AI and camera technology, aimed at athletes and sports fans.

Oakley Meta HSTN features a 3K video camera, IPX4 water resistance, and open-ear audio. Users can interact with Meta AI to record videos or enhance training sessions, all hands-free. Battery life supports up to eight hours of use, with a charging case offering 48 additional hours on the go.

Preorders for the limited-edition version open July 11 at $499 USD, with wider availability and lower-priced models rolling out later. The glasses will premiere publicly at Fanatics Fest and UFC International Fight Week, highlighting the growing convergence of AI, sports, and wearable tech. Launch plans include a global campaign with top athletes like Kylian Mbappé and Patrick Mahomes.

🌀 Tom’s Take:

Oakley expands Meta AI glasses to a new brand, design, and demographic: athletes and fitness goers. It has made some great tweaks to the capabilities of the Meta Ray-Ban, like water resistance, which should resonate with this new audience.

Disclosure: Tom Emrich has previously worked with or holds interests in companies mentioned. His commentary is based solely on public information and reflects his personal views.

Source: Meta Newsroom