NASCAR Launches AR Masterclass for In-Depth Fan Engagement

• New AR feature in NASCAR's mobile app teaches fans racing strategy through interactive 3D lessons.
• Visual explainers cover pit stops, drafting, spotters, and racing lines using real-world environments.

NASCAR has rolled out a new feature called AR Masterclass, built into its official mobile app for iOS and Android. The experience gives fans a more advanced look into the sport, with interactive lessons that explain the mechanics and strategy of stock car racing.

Users can explore topics like the timing and coordination of pit stops, the responsibilities of race-day spotters, and how aerodynamic techniques like drafting work on high-speed tracks. Each module is presented in augmented reality, letting fans place the content into their physical space for a more immersive view.

Designed with guidance from NASCAR insiders and crew members, AR Masterclass turns any room into an educational pit lane. It’s free to access through the NASCAR Mobile app and offers new and seasoned fans a more hands-on understanding of how races are won.

Watch: NASCAR introduces AR Masterclass for fans (via official Facebook page)

🌀Tom's Take:

With over 5 billion smartphones capable of AR, mobile AR is a powerful way to engage a massive audience and NASCAR is taking advantage of it. By bringing the sport into the user's home using a device they have had had for over a decade, NASCAR is demonstrating how AR is transforming fan engagement.

Source: NASCAR Newsroom