NASCAR Launches AR Masterclass for In-Depth Fan Engagement
- A new augmented reality feature in the NASCAR Mobile app offers interactive lessons on the fundamentals of stock car racing.
- Topics include pit stop operations, drafting mechanics, and spotter roles, presented with insights from team members and insiders.
A new augmented reality experience inside the NASCAR Mobile app gives fans a closer look at how the sport works. Called AR Masterclass, the feature turns phones and tablets into interactive learning tools for exploring the fundamentals of stock car racing.
The curriculum includes interactive breakdowns of how pit crews operate, how drafting impacts speed and positioning, and how teams determine optimal racing lines on superspeedways. It also visually explains a spotter’s role in guiding drivers throughout a race.
Fans can view these lessons from multiple angles by placing them in their physical space, such as a tabletop or living room. The experience is free to access and was developed with insights from active NASCAR crew members and professionals to provide an authentic introduction to the sport.
🌀Tom's Take:
With over 5 billion smartphones capable of AR, mobile AR is a powerful way to engage a massive audience, and NASCAR is taking advantage of it. By bringing the sport into the user's home using a device they have had for over a decade, NASCAR demonstrates how AR is transforming fan engagement.
Source: NASCAR Newsroom
