Mytra Closes $120M as Fortune 100s Adopt Its Supply Chain OS

• Mytra closed a $120M Series C round led by Avenir Growth to scale its supply chain operating platform.
• The company signed major customer contracts in 2025 and grew its team by 78%, adding new leadership and board members.

Mytra has raised $120 million in Series C funding to accelerate its deployment of a software-based platform for material movement and storage. The round was led by Avenir Growth with participation from new backers including Kivu Ventures and D. E. Shaw, as well as existing investors like Eclipse and Greenoaks. Strategic investors Lineage and RyderVentures also joined.

Founded in 2022, Mytra says 2025 marked a turning point by securing contracts with Fortune 100 and Fortune 500 companies, deploying systems at 60 times the scale of previous installations, and relocating to a facility seven times larger. Mytra turns warehouse tasks like moving, storing, and picking items into programmable commands, standardizing how materials move through space and making every part of a facility usable. The company reports that early deployments have shown a 32% reduction in handling labor and a 34% increase in storage density.

With the new capital, Mytra says it plans to ramp up hiring and accelerate rollout across customer sites.

🌀 Tom’s Take:

Mytra is turning industrial automation into a software problem, and investors just put $120M behind that bet.

Source: Mytra