Meta Lab Retail Store Returns to LA, Adds Pop-Ups in Las Vegas and NYC

• Meta Lab returns to Los Angeles as a flagship store and adds new pop-up locations in Las Vegas and New York.
• The spaces will offer demos of AI glasses and headsets, including Meta Ray-Ban Display and Meta Neural Band.

Meta is reopening and expanding its Meta Lab retail concept with new locations in Los Angeles, Las Vegas, and New York. The Los Angeles flagship store, opening October 24, will span over 20,000 square feet as a multi-level concept. Las Vegas will see a pop-up open October 16 at Wynn Plaza, while New York’s 5th Avenue pop-up will follow on November 13.

These experiential stores will offer hands-on demos of Meta’s Reality Labs hardware lineup, including the Meta Quest 3, Meta Ray-Ban Display, and Meta Neural Band. Select locations are already booking appointments, starting with LA and Burlingame, and will include limited-edition glasses available only in-store.

Meta is also testing new formats for product access and discovery. At Connect this year, the company introduced a revamped vending machine concept that lets users try on and purchase Ray-Ban Meta and Oakley Meta glasses. A series of micro-stores based on this model is planned, as Meta continues to experiment with evolving its retail footprint.

🌀 Tom’s Take:

Physical retail will be critical to the adoption of Meta’s glasses lineup, especially products like the Ray-Ban Display and Neural Band that require education and fit for a great user experience.

Disclosure: Tom Emrich has previously worked with or holds interests in companies mentioned. His commentary is based solely on public information and reflects his personal views.

Source: Meta