Reebok Smart Eyewear by Lucyd Targets Athletes with Audio-Ready Performance Frames

• Reebok Smart Eyewear by Lucyd debuts with open-ear audio tuned for sports and urban environments.
• Initial global rollout begins on Lucyd.co, with broader retail expansion and international distribution underway.

Lucyd, a brand developed by Innovative Eyewear, has launched a new smart eyewear collection in collaboration with Reebok. The glasses, marketed as Reebok Smart Eyewear Powered by Lucyd, incorporate high-fidelity speakers, amplifiers, and equalizers designed specifically for active environments. They are intended to deliver audio clarity while helping wearers remain aware of their surroundings during physical activity.

"We believe this launch represents a watershed moment for the entire smart eyewear category," said Harrison Gross, CEO of Innovative Eyewear in the company's official press release. "We're pioneering the smart sport eyewear segment with AI-integrated eyewear that enhances athletic performance, while fulfilling our longstanding mission to deliver smart upgrades to every major type of eyewear: sunglasses, optical, sport, and safety."

The product is now available on Lucyd.co, with plans for expanded sales through Reebok.com and various online and traditional retailers later in the quarter. The first international distribution agreement is with MTB Mexico, a technology distributor serving major retail outlets in Latin America. Innovative Eyewear states that additional partnerships with global distributors are planned, reflecting interest from multiple retail categories.

Micah Richards, former professional footballer and current sports analyst, is featured in the launch campaign as a brand ambassador. In the press release, he stated that what impressed him most about Reebok Smart Eyewear “isn’t just how good they look — it’s that I can stay connected without losing awareness of what’s happening around me.” He added that whether cycling, working out, or calling a match, the glasses help him remain in tune with both his surroundings and digital life.

🌀 Tom's Take:

Pairing wearable tech with established style brands is becoming the go-to strategy, especially in connected eyewear. Lucyd and Reebok are leaning into that formula to normalize smart eyewear through culture, not tech.

Source: PR Newswire