CREAL Secures $8.9M From ZEISS to Scale Light Field Displays for AR and Vision Care
- The funding round was led by ZEISS, with participation from UBS network investors and others.
- Capital will support product miniaturization and integration into ZEISS diagnostic tools and AR glasses.
CREAL has finalized an $8.9 million equity round led by ZEISS, drawing additional investment from UBS network members and returning backers. The Swiss company is developing proprietary light field display technology designed to deliver more natural and comfortable visual experiences.
The funding will support two main goals. First, CREAL’s display technology will be used in ZEISS’ next-generation diagnostic and treatment devices under a licensing agreement. Second, the company will continue shrinking its light field module to enable integration into lightweight AR glasses.
"As AI reshapes how we work and create, AR is poised to become the killer interface to this new era," says Tomas Sluka, CEO and Co-Founder of CREAL, in an official press release. "But if we're going to wear AR glasses all day, they must imperatively be healthy, comfortable, and natural to use. That's why we're focused on delivering AR glasses that uniquely project digital imagery with real-world depth — fully supporting the natural focusing mechanism of the human eye. This is one of the key foundations for immersive spatial computing."
With this latest raise, CREAL's total funding exceeds $32 million. Its technology is built by a team with backgrounds at Intel, Magic Leap, EPFL, and CERN, and the company sees its approach as foundational to immersive spatial computing.
Source: YouTube/CREAL/Liquid City
🌀 Tom’s Take:
Light field displays are a foundational shift for AR. By mimicking how our eyes naturally focus, they promise a far more realistic and comfortable way to blend digital content into our real physical world. ZEISS’s investment in CREAL builds on its long-standing leadership in optics and vision care, and reinforces its growing commitment to augmented reality.
Source: PR Newswire / CREAL
