Coco’s Rolling Robots Turn LA Sidewalks Into Cinematic Ad Space

• Prime Video and Omnicom Media Group launched a month-long out-of-home campaign using Coco Robotics' LA robot fleet.
• The robots are branded like the film’s armored trucks and feature voice lines, with a custom Coco-starring ad also in the rollout.

Coco Robotics has partnered with Prime Video and Omnicom Media Group to promote the heist comedy The Pickup through a branded out-of-home campaign in Los Angeles. Running from July 21 through the film’s global premiere on August 6, the effort transforms Coco’s autonomous delivery robots into moving media platforms.

Each robot is wrapped in Prime Video and The Pickup branding, designed to look like armored money trucks, the film’s central visual. At delivery pickup, the robots play voice lines from the film, turning each interaction into an extension of the movie’s universe.

"We're always looking for ways to push boundaries and create media moments that people haven't seen before," said Elizabeth Boone, Senior Associate in Emerging Platforms and Partnerships at Omnicom Media Group, in an official press release. "This campaign  is a glimpse into the future of media. It's a perfect example of a unique integration of robotics, storytelling, and neighborhood-scale visibility that can come together to bring a movie to life in the real world."

The campaign includes a custom commercial starring Coco robots in a scene from the film. Coco’s proprietary tech tracks impressions and media impact, positioning the robots as a measurable and mobile OOH format that captures real-time audience attention in dense urban neighborhoods.

🌀 Tom’s Take:

Autonomy is introducing new devices on our streets and sidewalks. These all present lucrative canvases for advertising, art, and storytelling. Omnicomm Media and Coco Robotics are showing a glimpse of where media is going with physical AI, including the new data advertisers will be able to gather on these types of campaigns.

Source: PR Newswire / Coco Robotics