Banuba Adds Eyewear Try-On to Shopify Plugin

• Shopify merchants can now enable virtual try-ons for glasses using just three product images.
• The plugin uses AR to display lifelike eyewear on customers through their devices.

Banuba has added a virtual try-on feature for glasses and sunglasses to its Shopify plugin. Retailers can create lifelike digital versions of each item by uploading just three product images. The tool aims to streamline product setup and improve how customers visualize eyewear online.

“Our mission at Banuba is to enhance the way people shop online by bringing the fitting room experience directly to their devices,” said Art Polzunov, Product Director at Banuba, in a press release. “With our new virtual try-on feature, we’re empowering retailers to provide a realistic and immersive shopping experience that mirrors in-store interactions. This innovation is set to revolutionize how consumers choose eyewear online.”

The feature lets users see how different frames look on their faces using augmented reality. According to Banuba, this lifelike display helps customers make more confident purchasing decisions from home, replicating the experience of trying on glasses in-store.

Banuba aims to reduce costs related to product photography and fittings, while gaining a quick setup process through the Shopify platform with this new solution. They are offering a free plan for businesses to explore how AR can drive sales.

🌀 Tom’s Take:

Providing ways for AR to be more easily generated and then integrated into existing e-commerce platforms is definitely the right set of ingredients to help increase the adoption of this powerful tool for retailers.

Source: Business Wire / Banuba