Aircards Secures £3M to Accelerate Interactive Displays and Spatial Analytics

• The studio behind immersive experiences for Nike, L’Oréal, Diageo, Unilever, Louis Vuitton, and more announced a growth capital investment of £3M from Foresight Group.
• Funds will be used to accelerate global expansion and scale Aircards' immersive experiential marketing services and product lines.

Immersive studio, Aircards, is announcing a £3.0 million growth capital investment from Foresight Group. The funding will accelerate Aircards' immersive experiential capabilities, interactive displays, and spatial analytics, including expanding these capabilities to more brands and consumers worldwide.

Aircards' multi-faceted offering includes in-house fabrication of immersive experiences in physical spaces, including LED tunnels and AR-magic mirrors. The studio says this funding will help them deliver these types of activations faster and at scale. The funding will also help expand two product lines globally, including its AI and AR-powered touchscreen, Invisionary, built for high-traffic spaces such as airports, events, and malls, and Metalitix, its proprietary spatial analytics platform.

"Aircards has demonstrated strong growth since inception five years ago and Foresight is excited to support the highly talented team on their next phase of growth. The North East is home to many ambitious and innovative SMEs, and this investment marks a meaningful step in Foresight’s ongoing commitment to the region,” said Jordan Lavender, Senior Investment Manager at Foresight Group, in an official press release.

Aircards has been the studio behind many premium immersive campaigns for top brands including Nike, L’Oréal, Diageo, Unilever, Louis Vuitton and Red Bull. As part of this announcement, Euan Jarvie, former CEO of Dentsu UK&I and ex-president of EMEA IRI, joins Aircards as Executive Chair.

🌀 Tom’s Take:

Physical spaces, especially retail and malls, are facing a need to reimagine themselves in the digital era. Transforming these spaces into immersive experiences can not only attract and engage consumers in brand new ways but offer marketers a new set of data to best understand and serve their users. This investment in Aircards signals a growing demand worldwide for this change.

Source: PRWeb / Aircards