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HTC’s VIVERSE has crossed 1 million monthly active users, a notable milestone for the company’s immersive content platform. Built to run directly in a web browser, VIVERSE is gaining ground as a place where people can create, explore, and interact with 3D content online.
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Cognitive3D has released a WebXR SDK that brings its spatial analytics tools to immersive experiences delivered via the browser. Built for WebXR developers, the SDK enables tracking of user behavior in 3D environments, including where users look
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Meta has opened early access to the Immersive Web SDK (IWSDK), a new toolkit for building WebXR experiences in the browser. First revealed at Meta Connect, the SDK allows developers to create spatial apps that run directly in-browser with support for native hand tracking and interaction.
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PlayCanvas, a web-first platform for building 3D applications and games, has open-sourced its Editor Frontend under the MIT license. The platform, owned by Snap Inc. since 2017, previously open-sourced its engine but kept the Editor proprietary until now.
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McDonald’s is unveiling McDonaldland VR, an immersive experience set to open August 12 on Meta Horizon Worlds for Meta Quest users and as a browser-based WebXR option.
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PUMA has teamed up with Meta Quest to launch an immersive retail experience centered on the All Pro Nitro basketball sneaker. Accessible through Meta Quest headsets, the activation utilizes WebXR technology to create a digital shopping space that is layered into the user’s environment.